This Privacy Policy describes how MSA Appliance Repair LLC (“MSA,” “we,” “us” or “our”) handles personal information when you visit msaappliance.com, request or receive service, schedule an appointment, submit a form, contact us, communicate with our team, or interact with services and links we provide. Our website and services are directed primarily to customers in the United States, including Florida.
1. Information we collect
We may collect information you provide directly to us, including your name, telephone number, email address, service address, ZIP code, appliance type, brand, model, serial number, photographs, videos, problem description, appointment preferences, service notes, signatures, authorizations, payment-related records and communications with our team or automated assistance tools.
We and our service providers may also collect technical and usage information such as IP address, browser and device type, operating system, pages viewed, landing page, referral source, approximate location derived from IP, timestamps, cookie or device identifiers, website interactions, and advertising-attribution parameters such as UTM values, GCLID, GBRAID and WBRAID.
2. How we use information
We use information as reasonably necessary to respond to inquiries; schedule, diagnose and provide appliance-repair services; prepare estimates and invoices; communicate about appointments; document authorizations and payments; provide customer support; administer warranties; maintain business and service records; improve our website and operations; measure marketing and advertising performance; detect or prevent fraud, misuse and security incidents; establish, exercise or defend legal claims; and comply with tax, accounting, insurance, regulatory and other legal obligations.
We seek to collect and use information that is reasonably related to these purposes and to avoid collecting information that is unnecessary for the requested service.
3. Service, transaction and warranty records
Information connected with a repair may become part of the service record, including estimates, work orders, invoices, authorizations, signatures, photographs, technician notes, communications, payment records and warranty information. These records may be used to document customer authorization, completed work, payment history, warranty eligibility, disputes and legal or insurance matters consistent with our Terms & Conditions and Warranty.
4. Service providers and disclosures
Online scheduling and service-management functions may be provided through Housecall Pro. Our website and business operations may also use Vercel, Resend, Google services, communications providers, payment processors, analytics providers, advertising platforms, insurers, accountants, professional advisers and other contractors or service providers.
We may disclose personal information to these parties when reasonably necessary to operate the business, provide requested services, process transactions, support communications or website functions, measure advertising, protect rights or safety, prevent fraud, comply with legal obligations, or handle a business transaction such as a merger, acquisition, financing or sale of assets. Service providers may process information on our behalf or, in some cases, under their own privacy notices and terms.
We do not sell personal information for money. We do not knowingly sell sensitive personal information. Certain disclosures involving advertising or analytics technologies may be treated as a “sale,” “sharing,” or “targeted advertising” under some state privacy laws even when no money is exchanged; where such a law applies, we provide the choices required by that law.
5. Google Analytics and website measurement
We use Google Analytics and related measurement technologies to understand website traffic, session activity, landing-page performance, device and browser information, referral sources and general interaction with our website. Basic analytics measurement may operate when you visit the site so that we can understand website usage and performance.
Google Analytics may use cookies, device identifiers or similar technologies subject to browser settings, applicable law and Google's processing terms. Analytics information is used for measurement, reporting, attribution, security and website improvement and is not intended to identify you by name through ordinary website analytics reports.
6. Google Ads, advertising consent and attribution
We use Google Ads and related Google services to advertise our services, measure advertising performance and attribute calls, form submissions or bookings to advertising. Our site may preserve advertising-attribution parameters such as GCLID, GBRAID, WBRAID and UTM values so that a visit or service request can be associated with the advertisement or campaign that generated it.
Advertising storage, advertising-user-data signals and advertising personalization are set to denied by default until you make a choice through our cookie notice. If you select Accept advertising, optional advertising cookies and related advertising signals may be enabled. If you select Reject advertising, those advertising-consent signals remain denied. Rejecting advertising cookies does not prevent you from using the website, requesting service or contacting us, and it does not disable basic website analytics measurement.
You may change your advertising-cookie choice later through Cookie Preferences in the website footer. Browser or device settings may also allow you to delete or block cookies, although doing so can affect attribution, measurement or some website functions.
7. Conversion measurement and enhanced conversions
When you submit a service request or complete another measurable action, Google Ads may receive conversion information used to determine whether advertising resulted in that action. When enhanced-conversion functionality is used and applicable consent permits it, contact information such as an email address or telephone number may be normalized and transmitted to Google in a protected or hashed form for conversion measurement.
We do not intentionally send full payment-card numbers, Social Security numbers, passwords, medical information or other highly sensitive information to Google for advertising measurement.
8. Calls, text messages, email and automated assistance
Calls and messages may be routed through communications or AI-assisted systems to answer common questions, route inquiries and help request an appointment. Automated assistance is intended for appliance-service and scheduling support and should not be relied on for emergency or safety-critical guidance.
Calls may be recorded or transcribed only where permitted by law and with any notice or consent required by applicable law. Appointment confirmations, scheduling updates, service communications and other transactional messages may be sent using the contact information you provide.
Marketing text messages are sent only where permitted by applicable law and, when required, with the appropriate consent. Consent to receive marketing texts is not a condition of purchasing goods or services. You may opt out of nonessential marketing texts by replying STOP where that option is available. We honor applicable do-not-contact and opt-out requirements. Mobile information and text-message consent are not shared with third parties for their own independent marketing purposes.
Marketing emails, if sent, may include a method to unsubscribe from future promotional messages. Service, warranty, payment, safety or other transactional communications may still be sent when reasonably necessary.
9. Payment information
Payments may be processed by authorized third-party payment providers. We do not require customers to submit full payment-card numbers through general website forms, ordinary email, text messages or AI-assisted chat. Payment information should be entered only through an authorized payment interface when requested.
10. Sensitive information
Please do not submit Social Security numbers, passwords, medical information, full payment-card details or other highly sensitive personal information through general website forms, email, text messages or automated-assistance tools unless specifically requested through a secure and appropriate process.
11. Data retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including providing services, maintaining repair and warranty records, handling disputes, preventing fraud, complying with accounting, tax, insurance and legal requirements, and protecting the company. Retention periods vary by record type and legal or operational need. When information is no longer reasonably needed, we may delete, anonymize or securely dispose of it, subject to applicable law and backup or archival practices.
12. Data security and Florida breach obligations
We use reasonable administrative, technical and organizational safeguards designed to protect personal information against unauthorized access, acquisition, use, alteration, loss or disclosure. We also expect service providers handling personal information on our behalf to use safeguards appropriate to the information and services involved.
If a security incident involving personal information occurs, we will investigate and provide notices to affected individuals, regulators or others when and as required by applicable law, including applicable Florida data-security and breach-notification requirements. No internet transmission, website, email system or storage platform can be guaranteed to be completely secure.
13. Your privacy choices and requests
You may contact us to request access to, correction of or deletion of personal information we control, subject to applicable law and legitimate legal, accounting, warranty, fraud-prevention, dispute-resolution and operational retention requirements. You may also request that we stop nonessential marketing communications.
Depending on your state of residence, the nature of our relationship with you and whether a particular privacy law applies to MSA, you may have additional rights, such as rights to confirm processing, obtain a copy of certain personal information, correct inaccuracies, request deletion, or opt out of certain targeted-advertising or data-sharing activities. We may need to verify your identity or authority before completing a request. We will not discriminate against you for exercising rights provided by applicable law.
Requests may be sent to service@msaappliance.com or made by calling (954) 634-5250. If applicable law requires another request or appeal method, we will provide or honor that method as required.
14. Florida privacy law
MSA is based in and provides services in Florida and complies with privacy, consumer-protection, data-security and breach-notification requirements that apply to our business. The Florida Digital Bill of Rights applies only to businesses that satisfy its statutory applicability requirements. Nothing in this Policy is intended to claim that a statutory right or obligation applies when the law does not apply to MSA or to a particular person or transaction.
Regardless of whether a specific comprehensive privacy statute applies, we seek to provide a clear description of our data practices, reasonable security measures and practical methods for customers to contact us about their information.
15. Children's privacy
This website and our appliance-repair services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information online from children under 13 for independent use. If we learn that information was collected from a child in a manner prohibited by law, we will take reasonable steps to delete or otherwise address it as required.
16. External links and third-party services
Our website may link to Housecall Pro, Google, social networks, mapping services or other third-party websites and platforms. We are not responsible for the privacy, security or content practices of independent third-party services, and their own terms and privacy policies apply when you use them.
17. United States processing
MSA operates in the United States. Information we collect may be processed or stored in the United States or in other locations where our service providers operate, subject to applicable law and the providers' contractual and security practices.
18. Changes to this Policy
We may update this Privacy Policy as our services, technology, website, vendors or legal obligations change. The “Last updated” date above identifies the current version. We will provide additional notice of material changes when required by applicable law or when we determine that additional notice is appropriate.
19. Contact us
Questions, privacy requests or concerns about this Policy may be directed to:
MSA Appliance Repair LLC
South Florida, United States
service@msaappliance.com
(954) 634-5250